Found insideThe now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of ... Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. "Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide ... This book also walks experienced JavaScript developers through modern module formats, how to namespace code effectively, and other essential topics. Winner of 2011 National Book Award for Poetry Winner of 2012 GLCS Award for Poetry Winner of 2012 SIBA Book Award for Poetry Nominee for 2012 NAACP Image Award for Outstanding Literary Work in Poetry The poems in Nikky Finney’s ... Unlike most of the current texts in the field, Revolutions in Communication is an up-to-date resource, expanding upon contemporary scholarship. Comprehensive, practical treasury of Art Deco typography selected by noted typographer Dan Solo. Found insideIt walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate ... Jam-packed with information and helpful, time-saving hints, this guide features easy-to-read tables, screen captures and icons that are sure to make it an ideal next-to-the-monitor reference. Part 1: The strategic position: The environment - Strategic capabilities - Strategic purpose - Culture and strategy; Part 2: Strategic choices: Business strategy - Corporate strategy and diversification - International strategy - Innovation ... Found insideThis guide is the most comprehensive work in its field, a study aid that draws links between a considerable array of Gothic visual works and artifacts, from the work of Salvator Rosa and the first illustrations of Gothic Blue Books to the ... This book will serve as a valuable reference on Arabic typography, and as an educational guide for design students, professionals and anyone who uses Arabic type and enjoys the visual appearance of this language and its letterforms. Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, ... Furthering the partnership begun with the publication of Guess Who? internationally acclaimed illustrator Noma Bar has compiled his newest collection of work, Negative Space. The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition. Found insidePresenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. Could they be visually impaired? Have limited motor skills? Be deaf or hard of hearing? This book addresses a plethora of web accessibility issues that people with disabilities face. The book lays out—graphically and through example—how DEOs run their companies and why this approach makes sense now. Be Transported with These Timeless Knits! Inspired by Outlander, the romantic tale of time travel and adventure, Highland Knits is a rustic, yet sophisticated collection of quick-to-knit projects. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Found insideThis book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl ... Business Foundations: A Changing World carefully blends the right mix of content and applications to give students a firm grounding in business principles. Found inside – Page 1Ditch your nine-to-five and become your own boss with this insider's guide to freelancing from Martina Flor, a leading designer, educator, author, and entrepreneur. This book constitutes the refereed proceedings of the Third IFIP WG 5.5/SOCOLNET Doctoral Conference on Computing, Electrical and Industrial Systems, DoCEIS 2012, held in Costa de Caparica, Portugal, in February 2012. Digital formats for typefaces are ideally suited to system atic ordering, as are coding techniques. In this volume, various formats are investigated, their properties discussed and rela tive production requirements analyzed. A hilariously downbeat diary for the pessimist in all of us. Found inside – Page 1This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Found insideDrawing on a decade of research and clinical experience, psychotherapist and educator David Treleaven shows that mindfulness meditation—practiced without an awareness of trauma—can exacerbate symptoms of traumatic stress. With The Stroke, Noordzij can be seen as a prophet of digital typography committed to freeing typefaces from the constraints of their embodiment in metal. Found insideOver the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. Found insideAirbnb created its own typeface to use in its communications, called Cereal. Why the name? It relates to the founders' story of survival. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to ... Individual adaptability to changes at work refers to an individual’s response to new demands or ill-defined problems created by uncertainty, complexity, mergers, and any rapid change in the work situation. In this book Alexander Lukin answers these questions, offering a deeply informed and nuanced assessment of Russia and China’s ever-closer ties. Free Style focuses on one distinct style of this artwork on apparel: the simple line illustration. Whether representational or abstract, there is a looseness there, a studied playfulness which appeals to our sense of whimsy. Review: "This book is a fantastic guide to online marketing, and the Internet in general. Found inside – Page iDesign is a responsibility, but not enough designers understand the human mind or the process of thought. This book explores the key factors involved and shows you how to make the right design choices. Found inside – Page 21In 2018, Airbnb worked with famed type foundry Dalton Maag to create a custom font called Cereal, which was flexible enough to be used across marketing ... In Trauma Stewardship, we are called to meet these challenges in an intentional way. Proceedings of the 2018 Conference held in Dallas, Texas, USA October 11-14, 2018 Overzicht van vooral de 20e-eeuwse Nederlandse typografie. "This text and this course will help you master the skills you'll need to give effective informative, persuasive, and special occasion speeches and to speak more effectively in and for a group. Right mix of content and applications to give students a firm grounding in business principles his. 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